TITLE

Beyond Puffery

AUTHOR(S)
Shapiro, Barry R.
PUB. DATE
December 1995
SOURCE
Marketing Management;Winter95, Vol. 4 Issue 3, p60
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article scrutinizes the issue of puffery in claims filed by business and consumers in the U.S. The Uniform Commercial Code, a relatively standard law that has been adopted by states across the country to govern sales and other commercial matters, draws a distinction of puffery and warranty. Important factor to determine whether a statement will be classified as puffery or warranty is whether the purchaser relies on the statement. The foundation of any express warranty provision is the core description of the product.
ACCESSION #
9602131165

 

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