Beyond Puffery

Shapiro, Barry R.
December 1995
Marketing Management;Winter95, Vol. 4 Issue 3, p60
This article scrutinizes the issue of puffery in claims filed by business and consumers in the U.S. The Uniform Commercial Code, a relatively standard law that has been adopted by states across the country to govern sales and other commercial matters, draws a distinction of puffery and warranty. Important factor to determine whether a statement will be classified as puffery or warranty is whether the purchaser relies on the statement. The foundation of any express warranty provision is the core description of the product.


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