TITLE

Feeling the Heat--Part 2

AUTHOR(S)
Sheth, Jagdish N.; Sisodia, Rajendra S.
PUB. DATE
December 1995
SOURCE
Marketing Management;Winter95, Vol. 4 Issue 3, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
When marketing becomes more productive, everyone wins, especially customers. Part 1 of this article described collaborative marketing strategies that improve marketing productivity as well as various ways to rationalize expenditures. Part 2 emphasizes the huge role information technology plays in the quest for "effective efficiency " and offers some innovative management strategies. With all of this focus on refining the science of marketing, though, we must take care never to lose sight of marketing as an art. INSETS: Improving Marketing Productivity.;Productivity Lessons from Most-Admired Companies.;Exhibit 2.;Productivity Lessons from Most-Admired Companies.
ACCESSION #
9602131162

 

Related Articles

  • THE MAGICAL BENEFITS OF ALIGNMENT. T. K. // CIO Insight;May2009, Issue 104, p20 

    The article focuses on the benefits of aligning both business and information technology (IT) in the success of the company in the U.S. The move made by Albers, Disney Interactive's CTO, to team up with business leaders resulted to the satisfaction of the business's varied requirements. The...

  • Developing Marketing Strategies with a Marketing Simulation Tool in a Master's IT Class. Slantcheva-Baneva, Vanya // Proceedings of the International Conference on Application of In;2012, p553 

    This report examines the outcomes of running a specialized marketing simulation tool in the classes of Postgraduate IT students for a period of three consecutive academic years. A segmentation of the developed marketing strategies is provided in order to consider the performance mode of IT...

  • Successful CIOs: Pushing the IT Business Value Envelope. Hwang, John D.; Liu, Simon // IT Professional;Mar/Apr2004, Vol. 6 Issue 2, p10 

    This article provides a framework exhibiting the essence of information technology (IT) in relation to the enhancement of business value. IT has become a pervasive term encompassing technologies, environments with information systems and infrastructure, and business applications. Similarly, this...

  • TAKING CHARGE. Stoller, Jacob // CMA Magazine (1926-4550);Sep/Oct2011, Vol. 85 Issue 5, p34 

    The article focuses on the role of the information technology (IT) department in achieving an organization goal for sustainability. It notes that IT department which was considered as the largest single contributor of hydrocarbons. In such context,organization strive to become sustainable by...

  • Applying the '1% Principle' in your business. O'Neil, Tom // NZ Business;Apr2014, Vol. 28 Issue 3, p44 

    The article offers the author's insights on how micro-improvement approach can change one's business, and the application of the one percent principle in the business. Topics discussed include engaging all team members in the implementation of the one percent principle in the business,...

  • CATALYZING THE LEARNING PROCESS. Hartley, Darin // T+D;Nov2006, Vol. 60 Issue 11, p20 

    The article discusses the concept concerning collaboration technology and identified tips for implementation and maintenance of the technology. Collaboration technology has three main types of human interactions such as conversational, collaborative and transnational collaboration. Organizations...

  • Aligned Talent Strategy. Bergeron, Carol // Executive Excellence;Apr2004, Vol. 21 Issue 4, p18 

    Presents tips in aligning business strategies with company vision and goals in the U.S. Creation of talent strategy and action plan; Identification of talent gaps in implementing a series of projects; Measurement of performance outcomes.

  • MANAGE WELL, BUILD AND BE READY TO INNOVATE, SAYS QUEEN'S PROF. Kuzeljevich, Julia // Canadian Transportation & Logistics;Mar2005, Vol. 108 Issue 3, p6 

    Discusses ways to best manage changes in an organization in Canada. Strategy to implement new company dynamics; Element that would create and build business efficiently; Suggestion on approach to foster growth in business.

  • Develop sales efforts flow for 2008, 2009. Feiertag, Howard // Hotel & Motel Management;4/16/2007, Vol. 222 Issue 7, p10 

    The article reports on the sales action plans that could be employed by lodging operators, sales directors and general managers of hotels to prepare themselves for any changes that could influence the economic condition of the lodging industry in the U.S. for 2008 and 2009. The managers of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics