TITLE

The very model of a modern marketing plan

AUTHOR(S)
Reese, Shelly
PUB. DATE
January 1996
SOURCE
Marketing Tools;Jan/Feb96, Vol. 3 Issue 1, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses why business enterprises should employ marketing plans. Definition and significance of a marketing plan; Essential components; Goals of a marketing plan.
ACCESSION #
9601195164

Tags: BUSINESS enterprises;  TELECOMMUNICATION systems

 

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