TITLE

How spenders like to save

AUTHOR(S)
Krakowka, Lisa
PUB. DATE
November 1995
SOURCE
Marketing Tools;Nov/Dec95, Vol. 2 Issue 8, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of a survey conducted by Donnelley Marketing on promotional practices. Popularity of coupons among consumers; Consumers' perspectives on promotional trends; Factors that influence a consumer's decision to purchase a specific brand; Consumer enthusiasm.
ACCESSION #
9601154052

 

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