TITLE

Selling on the Internet

AUTHOR(S)

Prehn, Eileen

PUB. DATE

December 1995

SOURCE

Asian Business Review;Dec96, p43

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

Reports that global expansion and acceptance of the Internet would have a profound effect on marketing in the Asia Pacific region in the years 1995- 2000. Comments by Bob Wehling, senior vice president of the American Procter & Gamble Company; Six core benefits of marketing online.

ACCESSION #

9601053452

Tags: INTERNET

 

Related Articles

• The Web's dark side. Zalud, Bill // SDM: Security Distributing & Marketing;Feb98, Vol. 28 Issue 3, p186 

  Presents information on a study of firms which provide their employees with Internet/Web access, points to a dark side. Statistical information on employees who waste company time surfing the Web for non business reasons.

• The Internet's growth problems. Naldi, Maurizio // Telecommunications - International Edition;Jan1998, Vol. 32 Issue 1, p55 

  Focuses on the growth problems of the Internet. Impact of Internet on public network services; Intrinsic distributed nature of the Internet; Diffusion data; Alternative strategies to divert Internet traffic.

• On...the...net@cma.ca. Lam, Shona // CMAJ: Canadian Medical Association Journal;05/15/97, Vol. 156 Issue 10, p1465 

  Presents advice in conducting Internet searches. Highlights from the web site of the Canadian Medical Association; Recommendation of the web site of the Family Physician Asthma Group of Canada.

• Another alternative view of the Internet. Cronin, John // Accountancy Ireland;Jun98, Vol. 30 Issue 3, p32 

  Opinion. Focuses on the Internet while siting the article `The Internet Heretic: An Alternative View?' by James Fulford published in the February 1998 issue of Accountancy Ireland. Background information on the Internet; How to create a web site; Details on electronic commerce; In-depth look at...

• Intranet chic: The enterprise is where it's at.  // American Banker;9/16/96 Supplement, Vol. 161 Issue 177, p2A 

  Focuses on the business possibilities of the Internet. Hype about consumer transactions via networks of personal computers; Group-work collaboration.

• Technology advances require new kind of code of conduct. Vartanian, Thomas P. // American Banker;12/9/96 Supplement, Vol. 161, p11A 

  Asserts that the Internet has changed many rules of business. Need for business enterprises to adjust written policies; Statement regarding cyberspace access; Contracts between employees and other parties in cyberspace; Security of electronic value; Confidentiality of information.

• Who will pay for the Internet?  // Academe;Jul/Aug94, Vol. 80 Issue 4, p44 

  Focuses on the commercialization of the Internet. Ethical issues; Implications on publishers.

• The term-paper caper. Long, Cynthia D. // Academe;Jan/Feb98, Vol. 84 Issue 1, p8 

  Reports on the increase in research papers being purchased on the Internet computer network in the United States. Indepth look at Internet term-paper companies; Reference to the Boston University lawsuit against several Internet companies; Comments from owner of Professor Abe Korn's Term Paper,...

• Roadkill: Bits and Bytes.  // Advertising Age;09/30/96, Vol. 67 Issue 40, p43 

  Presents bits and bytes related to the Internet. The new Web site for Viractin, a treatment for cold sores and fever blisters; America Online (AOL) as getting the okay to block junk e-mail to its members.

Read the Article