Peacock power

Jenkins, Sally
December 1995
Sports Illustrated;12/25/95, Vol. 83 Issue 27, p52
Reveals that the National Broadcasting Co. (NBC) won the broadcast rights to five Olympic games, between 2000 and 2008, thanks to Dick Ebersol, president of NBC Sports. Revenues generated by networks in televising the Olympics, 1980 through 1992, with projections for 1996 through 2008; International Olympic Committee (IOC). INSETS: Sites unseen (Proposed sites for future Olympic games);NBCreamed (NBC winning Olympic rights over other networks).


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