Hot talk on B-97 leaves some advertisers cold

Parent, Tawn
December 1995
New Orleans CityBusiness (1994 to 2008);12/4/95, Vol. 16 Issue 22, p1
Reports on the anticipated audience reaction to WEZB-FM's new radio talk show in New Orleans, Louisiana. Conversion of the program from a music format; Advertisers who stopped supporting the station; Comments. INSETS: `Young talk' becomes national phenomenon, by T.P.;Howard Stern: The tie that binds?, by T.P..


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