Group differences in the need for messages and exposure to messages: implications for HIV/AIDS prevention and control among men who have sex with men

April 2014
Taiwan Journal of Publich Health / Taiwan Gong Gong Wei Sheng Za;Apr2014, Vol. 33 Issue 2, p209
Academic Journal
Objectives: To examine the need for and exposure to message content related to sexual health, mental health, and entertainment and health among three groups of men who have sex with men (MSM), and compare the gaps between campaign exposure and expectations. Methods: We recruited participants through purposive and snowball sampling and collected data with a selfadministered survey. Based on differences in drug use and participation in the MSM subculture, participants were further divided into risky, junior, and general MSM groups, with the latter as the reference group. Results: We recruited a total of 558 MSM in this study. Overall, for all content domains, message exposure was lower than expectation (need). Trivial differences were found between the risky and general groups in their exposure to various messages; however, the risky group had a smaller exposure-expectation gap for messages directed to "safer drug use" and "leisure and entertainment." The risky MSM group had "over-satisfied" needs in several domains. Compared with the other two groups, the junior MSM group had much poorer message exposure across a broad range of message domains' in that their unmet needs were highest in intensity and breadth. Conclusions: The need for messages and exposure to messages as part of an HIV/AIDS prevention campaign varied among different MSM subgroups. In addition to providing tailored message content and design to different groups by taking into account their exposure-expectation conditions, we should also provide more information to resolve unmet needs, and reframe and repackage messages recognized as over-satisfying needs in order to increase the effectiveness of campaigns.


Related Articles

  • Racial/Ethnic Differences in the Association between Arrest and Unprotected Anal Sex among Young Men Who Have Sex with Men: The P18 Cohort Study. Ompad, Danielle; Kapadia, Farzana; Bates, Francesca; Blachman-Forshay, Jaclyn; Halkitis, Perry // Journal of Urban Health;Aug2015, Vol. 92 Issue 4, p717 

    This analysis aimed to determine whether the relationship between a history of arrest and unprotected anal sex (UAS) is the same for Black/Latino gay, bisexual, and other young men who have sex with men (YMSM) as compared to White/Asian/Pacific Islander (API) YMSM in New York City (NYC)....

  • Oral human papillomavirus (HPV) infection in men who have sex with men: prevalence and lack of anogenital concordance. King, Eleanor M.; Gilson, Richard; Beddows, Simon; Soldan, Kate; Panwar, Kavita; Young, Carmel; Jit, Mark; Edmunds, W. John; Sonnenberg, Pam // Sexually Transmitted Infections;Jun2015, Vol. 91 Issue 4, p284 

    Objectives To estimate the prevalence of oral detectable human papillomavirus (HPV) DNA in HIV-negative men who have sex with men (MSM) attending a sexual health clinic in London and concordance with anogenital HPV infection. Such data are important to improve our understanding of the...

  • Binge Drinking among Men Who Have Sex with Men and Transgender Women in San Salvador: Correlates and Sexual Health Implications. Peacock, Erin; Andrinopoulos, Katherine; Hembling, John // Journal of Urban Health;Aug2015, Vol. 92 Issue 4, p701 

    High rates of heavy alcohol use among men who have sex with men (MSM) and transgender women (TW) have been linked to increased vulnerability for HIV and poor mental health. While theories explaining elevated drinking levels among sexual minorities have been forwarded, few investigations have...

  • Risk factors for rectal lymphogranuloma venereum in gay men: results of a multicentre case-control study in the UK. Macdonald, N.; Sullivan, A. K.; French, P.; White, J. A.; Dean, G.; Smith, A.; Winter, A. J.; Alexander, S.; Ison, C.; Ward, H. // Sexually Transmitted Infections;Jun2014, Vol. 90 Issue 4, p262 

    Objective To identify risk factors for rectal lymphogranuloma venereum (rLGV) in men who have sex with men (MSM). Design A case-control study at 6 UK hospitals compared MSM with rLGV (cases) with rLGV-negative controls: MSM without potential rLGV symptoms (CGa) and separately, MSM with such...

  • CDPH report: MSM HIV infections up--but so is testing. Sosin, Kate // Windy City Times;12/5/2012, Vol. 28 Issue 9, p11 

    This article discusses findings of a report released by the Chicago Department of Public Health (CDPH) in Illinois which revealed the increase in HIV infections among men who have sex with men (MSM) as well as the awareness of status during 2011.

  • Risk behaviours for HIV/AIDS infection among men who have sex with men in Cairo, Egypt. El.-Sayyed, N.; Kabbash, I. A.; El.-Gueniedy, M. // Eastern Mediterranean Health Journal;jul/aug2008, Vol. 14 Issue 4, p905 

    A sample of 73 men who have sex with men (MSM) in Cairo, Egypt, were screened for HIV infection and were interviewed to study their risk behaviours for HIV/AIDS. Most (65.8%) had initiated sexual activity before 15 years; 65.8% took both active and passive roles in sexual acts. The frequency of...

  • Men who have sex with men may now be the highest-risk group for HIV in Africa, IAVi study suggests.  // CME: Continuing Medical Education;Mar2012, Vol. 30 Issue 3, p96 

    A reprint of the article "Men Who Have Sex With Men May Now Be the Highest-Risk Group for HIV in Africa, IAVI Study Suggests," by Gus Cairns which appeared in www.aidsmap.com is presented. The study on HIV incidence was conducted by the International AIDS Vaccine Initiative (IAVI) at two centres...

  • Who's calling the shots on gay men's health? Burry, Andrew; Mills, David // HIV Australia;2011, Vol. 9 Issue 3, p24 

    In this opinion piece, Andrew Burry and David Mills argue that Australia's gay community should play a central role in determining the services and support appropriate for their needs. If some gay men prefer to self-administer their HIV tests in privacy, they ask, who are we to question their...

  • Chastity and Homosexuality. McTavish, James // National Catholic Bioethics Quarterly;Winter2014, Vol. 14 Issue 4, p637 

    Despite billions of dollars spent in risk-reduction measures, the HIV rate in men who have sex with men (MSM) continues to soar. Although MSM represent approximately 4 percent of the male population in the United States, in 2010 male-to-male sex accounted for 78 percent of new HIV infections...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics