TITLE

Sense of sell

AUTHOR(S)
Hennessy, Terry
PUB. DATE
August 1998
SOURCE
Progressive Grocer;Aug98, Vol. 77 Issue 8, p107
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses factors influencing the success of the consumer-direct marketing of farm produce. Obstacles to mainstream acceptance of home shopping for produce; Large customer base; Technology to maintain the freshness of the foods; Projection of an increase in retailers introducing consumer-direct services. INSET: `Shadowy myths'..
ACCESSION #
958666

 

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