TITLE

Reinventing frozen pizza

PUB. DATE
August 1998
SOURCE
Progressive Grocer;Aug98, Vol. 77 Issue 8, p105
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details the making and marketing of Kraft Foods division Kraft Pizza Co.'s frozen pizza called DiGiorno Rising Crust Pizza. Factors driving the success of the product; Challenges in marketing the product; Investment in event marketing to support the conventional means of product promotion.
ACCESSION #
958665

 

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