TITLE

The brat pack

PUB. DATE
August 1998
SOURCE
Progressive Grocer;Aug98, Vol. 77 Issue 8, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Characterizes the next generation of consumers in the United States and suggests marketing strategies to attract such consumers. High self-esteem and social awareness; Threat to the nature of traditional business including non-food retailing; Need to create specialty stores that entice such kind of consumers; Repositioning of the grocery retail environment to make it more kid-friendly.
ACCESSION #
958653

 

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