The brat pack

August 1998
Progressive Grocer;Aug98, Vol. 77 Issue 8, p42
Trade Publication
Characterizes the next generation of consumers in the United States and suggests marketing strategies to attract such consumers. High self-esteem and social awareness; Threat to the nature of traditional business including non-food retailing; Need to create specialty stores that entice such kind of consumers; Repositioning of the grocery retail environment to make it more kid-friendly.


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