TITLE

Is the game really all about the chase, and never the finish?

PUB. DATE
May 2014
SOURCE
Marketing Week;5/1/2014, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's experience as a customer who won a prize from a car company and discusses the poor marketing of the brand manager of the car company and the impression the contest leaves on the customer.
ACCESSION #
95843345

 

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