The rise of SEO for higher ed?

Joly, Karine
September 2013
University Business;Sep2013, Vol. 16 Issue 9, p62
The article discusses the prioritization of search engine optimization (SEO) for university website to increase their general visibility in the field of higher education. It mentions U.S. News and World Report top colleges list and rankings by other news organizations. It informs that Ithaca College in New York, Eastern Kentucky University and others with online degree programs have created staff positions with focus on search engine marketing (SEM).


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