TITLE

Czech TV boss makes plea for more ad time for public station

AUTHOR(S)
Dragomir, Marius
PUB. DATE
April 2003
SOURCE
Prague Business Journal;4/14/2003, Vol. 8 Issue 14, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Reports on Czech Television interim director Petr Klimes' call for an increase in the company's broadcasting time in April 2003. Company's financial performance in the first quarter of 2003; Decline in advertising revenues; Increased competition from commercial rivals TV Nova and Prima TV.
ACCESSION #
9572010

 

Related Articles

  • Is creeping commercialism tainting Channel 11? Sanders, Bob // New Hampshire Business Review;07/30/99, Vol. 21 Issue 17, p1 

    Focuses on commercials on Channel 11, New Hampshire's Public Television (NHPTV) station. Finances of public television in the state; Percentage coming from commercial underwriters; Donations generated by on-air auctions and membership drives; Funding from state and federal governments.

  • Profit for nonprofits.  // Broadcasting & Cable;10/8/2001, Vol. 131 Issue 42, p5 

    Reports the idea of public television to add commercial services in the digital era. Separation of the public broadcasters from Media Access Project; Importance of tuition-based university programs and subscription services on the digital television transition; Decline of federal funding from...

  • Less clutter, more dollars. Larson, Megan // MediaWeek;09/07/98, Vol. 8 Issue 33, p9 

    Focuses on the growth in the advertising dollars being generated by United States public television. Factors that boost local advertising revenue in 1997; Non-cluttered environment; Major advertising deals; Restrictions facing agencies; Concern that public television could become...

  • Russia to lift ban on TV ads. Holdsworth, Nick // Hollywood Reporter;8/4/95, Vol. 338 Issue 19, p6 

    Reports on the lifting of a four-month ban on the airing of television commercials on the Russian Public Television channel. Setup of the channel as a private commercial national television channel in April 1995; Reason for the imposition of the ban; Reduced advertising rates for prime airtime...

  • Lobbyists want relaxed PBS ad rules. Hatch, David // Electronic Media;04/21/97, Vol. 16 Issue 17, p52 

    Reports on the effort of public television broadcasters to convince United States legislators to relax underwriting guidelines and let companies plug their products during underwriting messages. Concerns over the prospect of increased commercialization in broadcasting; Speculation that the US...

  • PBS stations eyeing ads. Hatch, David // Electronic Media;06/09/97, Vol. 16 Issue 24, p40 

    Reports that a dozen public broadcast stations in major markets of the United States are interested in experimenting with limited advertising. Lawrence Grossman's advertising concept; Advertising revenue to pay for high-quality programming; Criticism from legislators.

  • France pulls plan to limit TV advertising.  // Advertising Age International;12/14/98, p3 

    Informs about the French Socialist government's withdrawal of draft legislation that would have reduced the amount of advertising time on public television and sent rate cards on private stations soaring.

  • Channel 4 Born risky.  // Campaign;10/25/2013, p08 

    The article reports on the launch by British public-service television broadcaster Channel 4 of a television advertisement in 2013 that reminds viewers of its remit to make controversial programming.

  • PLEDGE DRIVE. Jacobs, Heidi // Adweek Eastern Edition;3/19/2001, Vol. 42 Issue 12, p4 

    Describes the television commercial of DMW Worldwide LLC entitled 'Whole Lot of Nothing.' Campaign theme; Aim of gaining support for public television stations.

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics