Sutodia, Sandhya
April 2014
Woman's Era;Apr2014, Vol. 41 Issue 969, p104
The article discusses the growing trend of buying light-weight gold jewellery in India. According to gold analysts, this trend seems to be positive with decreasing gold prices and around 30-40 per cent growth in sales of light weight gold is expected compared to the same period in 2013. The trend has shifted from heavy gold neck-pieces and earrings to lightweight pendants and rings.


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