April 2014
International Journal of Research in Computer Application & Mana;Apr2014, Vol. 4 Issue 4, p14
Academic Journal
Though online retailing is evolving at an unprecedented rate, participants at all levels still exhibit a fundamental lack of trust. It is noted by many academicians that "difficulty of use and lack of trust with respect to online payment, privacy and customer service have been found to constitute a real psychological barrier to e-commerce". It is widely felt, therefore, that the importance of trust in the e-business exchange deserves special attention. Retailers can build mutually valuable relationships with customers through a trust-based collaboration process (Dayal et al., 2001). However, the way in which trust may be gained and the impact it has on e-business outcomes are not yet well understood (Jones et al., 2000). Factors relating to trust in online retailing have been seen from many different perspectives by researchers from different disciplines, and often expressed in different terms. There is a need for a common framework that will support a shared understanding of the concept of trust and its relations with itsantecedents and consequences.The present study aims at understanding factors that influence electronic trust(e-trust) and impact of those variables on electronic loyalty(e-loyalty).


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