TITLE

Can marketers build successful careers without big brands?

PUB. DATE
April 2014
SOURCE
Marketing Week;4/10/2014, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at turnover of professional marketing personnel, as of 2014. The author expresses frustration and surprise that three individuals whom he or she has trained and supervised have recently resigned to take jobs with smaller firms with brands that are not widely known. Salaries, labor market trends, and career paths in marketing are discussed.
ACCESSION #
95567599

 

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