TITLE

MICROTARGETING IN SOCIAL MEDIA: DEFINITIONS AND ETHICAL ISSUES

AUTHOR(S)
BARBU-BANES, ADELA-OANA
PUB. DATE
December 2013
SOURCE
Studia Universitatis Babes-Bolyai, Ephemerides;Dec2013, Vol. 58 Issue 2, p83
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper is aimed at microtargeting and its implications in promoting strategies in the present consumerist society. We look at it firstly through definitions, then through specific, personalized implementing in regards to client need and finally in the context of the ethic issues implicated in utilizing personal information in specific segmenting of the public.
ACCESSION #
95566688

 

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