TITLE

The Month: Marketing - Yahoo and Viddsee push Asian short films

PUB. DATE
April 2014
SOURCE
Campaign Asia-Pacific;Apr2014, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Yahoo signed a deal to host a dedicated channel for showcasing Asia-made short films. Singapore-based startup Viddsee curates the content with an eye to helping brands target audiences through good storytelling. Viddsee aggregates short films from across Asia, including work from independent filmmakers as well as some branded content. The site has more than 100,000 users.
ACCESSION #
95535661

 

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