NEWS IN BRIEF
- Latest Court Losses Send Signal to Tobacco Companies:
Juries More Convinced of Deceptive Cigarette Marketing Practices. // Ascribe Newswire: Health;6/7/2001, p2
The verdict in the Los Angeles tobacco trial, "Richard Boeken vs. Philip Morris Cos. Inc.," and the verdict in a New York case send a clear signal to the tobacco companies, says Marvin E. Goldberg, professor of marketing in Pennsylvania State's Smeal College of Business. According to him juries...
- Critique of the Philip Morris study of the cost of smoking in the Czech Republic. Ross, Hana // Nicotine & Tobacco Research;Feb2004, Vol. 6 Issue 1, p181
This critique analyzes the methodology used in a study of the economic burden imposed on public finances in the Czech Republic by the consumption of cigarettes. The study was prepared by a consulting firm on behalf of the Phillip Morris Company. This critique, by using economic theory and a...
- Oregon Court Upholds $79.5 Million Award to Smoker's Estate. Albanese, Elizabeth // Bond Buyer;6/11/2004, Vol. 348 Issue 31903, p3
Reports that the Oregon Court of Appeals upheld a judgment against cigarette maker Philip Morris USA Inc., ignoring a precedent set by the United States Supreme Court about punitive damages. Refusal of the appellate court to lower the judgment in the case known as the Williams-Branch lawsuit;...
- Philip Morris still a stock for the times. // Dow Theory Forecasts;5/6/2002, Vol. 58 Issue 18, p8
Features United States-based cigarette manufacturer Philip Morris Cos. Inc. Market share; Litigation concerns; Risks of investing in the company's stocks.
- Marlboro Friday, sullen Sunday for smokes. Teinowitz, Ira // Advertising Age;9/28/1994, Vol. 65 Issue 41, p28
Reports that Marlboro cigarettes from Philip Morris USA is at the top of the cigarette charts with a share of 27.4% at midyear 1994. Price cut on premium smokes on April 2, 1993 to stop the drop in share to below 20%; Major decline in profitability for the whole industry; Indications that the...
- Punitive Crackdown. Nicholas, Adele // InsideCounsel;Apr2007, Vol. 17 Issue 185, p13
The article focuses on the U.S. Supreme Court's decision to toss a $79.5 million verdict against Philip Morris in the case Philip Morris v. Williams. The court ruled that the jury improperly sought to punish the cigarette maker for its conduct in marketing its product to consumers generally,...
- PM snares 51.1% of cigarettes. // Advertising Age;7/28/1997, Vol. 68 Issue 30, p32
Discusses the report by Philip Morris Cos. that according to second-quarter 1997 earnings, its share of the United States cigarette category rose above the 50 percent mark for the first time. The use of ACNielsen Corp. figures; The popularity of the Marlboro brand.
- The Cheap Inherit the Earth? Beirne, Mike // Brandweek;6/23/2003, Vol. 44 Issue 25, pS61
Looks at the marketing trends in the tobacco industry in the U.S. Sales of USA Gold in 2002; Change in Philip Morris' Wholesale Leaders program; Information on the price war among cigarette companies.
- Marlboro offers up CD-ROM `Challenge'. Williamson, Debra Aho; Whalen, Jeanne // Advertising Age;10/23/1995, Vol. 66 Issue 43, p54
The article reports that U.S.-based cigarette company Philip Morris USA Inc. will be promoting a CD-ROM-based game called "The Challenge" to bars in major cities across the country. "The Challenge" is part of Philip Morris' major promotion, dubbed Marlboro Unlimited, whose centerpiece is a...