TITLE

EXECUTIVE SUMMARIES

PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an overview on issues related to advertising as of April 2003. Ways of understanding the overall goal of the client; Visibility of the impact of cause related marketing; Examination of the emerging group of second-generation immigrants.
ACCESSION #
9539891

 

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