Carey, Rachel Brask
April 2003
Brand Strategy;Apr2003, Issue 170, p38
Trade Publication
Focuses on the impact of the changing demography of pre-school children on the consumption of premium brands in Great Britain. Increase spending on experience-based products; Demonstration of the desire of the mothers to show their affection by providing the kids with best material goods; Demonstration of the greater role of the mothers as income providers and more spending power.


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