TITLE

THE ASIAN ANOMALY IN ETHNIC MARKETING

PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on trends in advertising supporting ethnic minorities in Asia. Advantages of targeting the ethnic communities in advertising; Identification of cultural subtleties in the media habits of ethnic minorities; Impact of diversity on advertising.
ACCESSION #
9539884

 

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