TITLE

BRANDING TO THE MALE: 90s NEW MAN GETS NEGATIVE

PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the result of a study on how the national, cultural and gender prejudices can affect the attitude of men as consumers in Europe. Optimism of the men aged 30�50 about life; Demonstration of a more settled life among men in their late twenties; Manifestations of more ways to express the maleness of the group.
ACCESSION #
9539875

 

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