TITLE

Mobile rebrands pay off

PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of employing rebranding strategy on mobile telecommunication company. Growth in the ownership of mobile telephones of T-mobile brands; Awareness of the presence of certain brand names; Demonstration of a strong brand recall on the products of BT Cellnet Ltd.
ACCESSION #
9539871

 

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