TITLE

Eyeing up the smartest options

PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the result of a survey on different media channels that has the ability to capture the attention of consumers for the longest time in Great Britain. Average number of customer communications send by banks; Indications of a more positive result of using television; Presentation of short messaging services as the worst type of media.
ACCESSION #
9539868

 

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