TITLE

Rise of the patchwork kid

AUTHOR(S)
Ellerton, Louise
PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that brands need to demonstrate an understanding of the needs of the society of the youth in Great Britain. Reconciliation of the norms and demands of the culture; Impact of the cross-cultural friendship groups on the marketers; Significance of multiculturalism on the attitude of the youth on brands.
ACCESSION #
9539863

 

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