Rise of the patchwork kid

Ellerton, Louise
April 2003
Brand Strategy;Apr2003, Issue 170, p33
Trade Publication
Reports that brands need to demonstrate an understanding of the needs of the society of the youth in Great Britain. Reconciliation of the norms and demands of the culture; Impact of the cross-cultural friendship groups on the marketers; Significance of multiculturalism on the attitude of the youth on brands.


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