TITLE

Restoring confidence

PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents guidelines to help marketing personnel regain confidence in a time of commercial uncertainty. Establishment of market goals; Association of the push aspects of marketing; Implementation of past and present marketing plans.
ACCESSION #
9539859

 

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