TITLE

Why giving is good for you

AUTHOR(S)
Lewis, Elen
PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates the impact of cause related marketing on the bottom line of business enterprises. Increase in the sales of the company; Awareness on the financial statement of a company; Provision of a an innovative way of supporting a charity. INSETS: Cause related marketing guidelines;CRM TIMELINE.
ACCESSION #
9539843

 

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