TITLE

Giving off good relations

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates the impact of the breakdown of relationship between advertisement agency client in Great Britain. Experiences of a degree of hands-on management; Visibility of potential pitfalls in an agency mismatch; Emergence of creative differences and haggling over money.
ACCESSION #
9539741

 

Related Articles

  • How to avoid the three-year pitch syndrome. Tungate, Mark // Campaign;6/8/2007, Issue 23, p9 

    The article discusses issues on agency-client relations in the advertising industry. Mark Cadman , the chief executive of Euro RSCG London, cites mutual respect and trust as important factors in any agency-client relations. Sarah Gold, a managing partner at CHI & Partners, believes that secret...

  • "INTERNAL COMMS AND THE ADVOCACY IT GENERATES KEY TO RBS TURNAROUND". WHELDON, DAVID // Marketing Week;1/14/2016, p17 

    The author discusses the importance of advocacy from customers and employees in an organisation. Topics discussed essential factors of employee advocacy such as strong leadership and consistent messaging, the approach of the Royal Bank of Scotland (RBS) to restore the faith of its employees...

  • How Stable Are Advertiser-Advertising Agency Relationships? Twedt, Dik Warren // Journal of Marketing;Jul1964, Vol. 28 Issue 3, p83 

    The article presents an editorial discussing the interorganizational relationships between a large firm and its main advertising agency. The author believes that when a change takes place and a firm decides to switch advertising agencies, it gives the impression of a lack of stability in the...

  • Build, sustain rapport as an essential business currency. Gitomer, Jeffrey // Grand Rapids Business Journal;9/14/2009, Vol. 27 Issue 38, p11 

    The article presents answers to a question about building rapport with clients.

  • A REAL RIB TICKLER.  // Gulfshore Business;Jul2014, Vol. 19 Issue 7, p59 

    The article offers the author's insights on a story told by their publisher regarding friendship and relationship in a business, in which the publisher has ordered a steak house same with what the client has ordered.

  • Ask Amy.  // Firstline;Sep2008, Vol. 4 Issue 8, p10 

    The article presents questions and answers related to the workplace including how to deal with a co-employee, and how to fire a bad client.

  • All's Fair In Wa.  // Stitches Magazine;Jul2012, Vol. 26 Issue 6, p24 

    A question and answer related to pursue clients who already work with other decorators or advertisement specialty distributors is presented.

  • Saying 'no' is a lesson ad chiefs have to learn. Beale, Claire // Campaign;10/15/2010, Issue 41, p4 

    In this article the author discusses the need for advertising industry leaders to say no to clients who keep asking for more services for less pay because less money would mean poorer work outcome that would further eradicate the status of the industry.

  • Communicating is essential. Paustian, Chuck // Advertising Age's Business Marketing;Sep95, Vol. 80 Issue 9, pA-13 

    Discusses branding as a market strategy that is essential in the agency/client relationship. Importance given to corporate branding over product branding; Product advertising as a support to the overall corporate brand and vice versa; Importance of communication in the agency/client relationship.

Share

Read the Article

Other Topics