TITLE

Harrison is a smartie at marketing chocolate

AUTHOR(S)
Harrison, Andrew
PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles the life and works of marketing director Elen Lewis of Nestl� Rowntree. Educational background of Lewis; Recognitions and awards received; Business strategy employed in managing the marketing department of the company.
ACCESSION #
9539724

 

Related Articles

  • Nestlé Rowntree lays off brands marketing boss . . . Parry, Caroline // Marketing Week;2/19/2004, Vol. 27 Issue 8, p6 

    Reports on the replacement of brands marketing executive Liam Newton at Nestle Rowntree. Managing director Chris White's overhaul of the company's marketing and business strategy; Assumption of Newton's former role by consumer communications manager Mike O'Reilly.

  • Temporary replacement for Harrison at Nestlé.  // In-Store;Feb2004, p7 

    Reports on the appointment of Sam Hunter as temporary marketing director of confectionery group Nestle Rowntree following the departure of Andrew Harrison to head up Muller Dairy's British operations. Hunter's career background; Search for a replacement for Harrison.

  • Nestlé Rowntree appoints P&G marketer as UK chief. Parry, Caroline // Marketing Week;7/7/2005, Vol. 28 Issue 27, p3 

    Reports on the appointment of David Rennie as marketing director of Nestlé Rowntree UK Ltd. in Great Britain. Career highlights; Departure of Neil Ducray as marketing director of the firm; Job responsibilities of Rennie.

  • Nestlé's great White hope. Benady, David; Parry, Caroline // Marketing Week;7/14/2005, Vol. 28 Issue 28, p26 

    Focuses on the progress of Nestle Rowntree managing director Chris White in reinvigorating the company. Resignation of Neil Ducray as marketing director; Comments on the company's marketing strategy.

  • Harrison leaves Nestlé for Müller. Hill, Jamie // Marketing Week;1/8/2004, Vol. 27 Issue 2, p5 

    Reports on the resignation of Andrew Harrison as marketing director of Nestle Rowntree and his appointment as head of Muller Dairy's British operations. Career highlights of Harrison; Responsibilities at Muller Diary.

  • DIGESTS.  // Marketing Week;7/8/2004, Vol. 27 Issue 28, p9 

    Presents news digests in the marketing sector in Great Britain as of July 8, 2004. Collaboration of the Department of Health with AstraZeneca, Boots, Fujitsu and Pfizer UK to launch NHS Live, an initiative to help redesign health services for patients; Nestle Rowntree's appointment of Neil...

  • Nestle Rowntree hands UK control to Australia chief. Kleinman, Mark; Jardine, Alexandra // Marketing (00253650);12/18/2003, p1 

    This article reports that Nestlé Rowntree, Great Britain's third biggest confectionery firm, has picked a former Coca-Cola Co. marketer as its managing director as of December 18, 2003. As insiders predict that this appointment will trigger a shake-up of its marketing operations. Chris White...

  • Nestle's Harrison leaves for Muller. Rogers, Emily // Marketing (00253650);1/8/2004, p1 

    Andrew Harrison, marketing director of the company Nestlé Rowntree, has left the company to take up the position of managing director at Müller Dairy Ltd., where he replaces another of Great Britain's most high-profile marketers. Harrison will fill the role vacated by Ken Wood, who has...

  • New brooms trying to sweep too clean. Perry, Caroline; Benady, David // Marketing Week;2/19/2004, Vol. 27 Issue 8, p20 

    Reports on incoming marketing directors who reenergize existing setups rather than change advertising agencies or launch new brands. Nestle Rowntree managing director Chris White; WH Smith chief executive Kate Swann; Ball & Hoolahan managing director Roy Hoolahan.

Share

Read the Article

Other Topics