TITLE

Whose business is it anyway?

AUTHOR(S)
Gordon, Wendy; Whitehall, Caroline
PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the differences between brand strategy agency and design agency in the development of an advertisement for a certain brand. Necessity of having emotion in the development of the most rational decision-making; Competitiveness of the two groups; Effectiveness of the marketing design made by brand strategy agency.
ACCESSION #
9539723

 

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