TITLE

How fast food and footie make an excellent match

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of the sponsorship deal of McDonalds and the 2004 Olympic games in Athens, Greece. Opportunity of the company to reposition itself with the consumers; Capitalization on the desire of the consumers on healthier foods; Impact of the agreement on the sales of Coca-Cola products.
ACCESSION #
9539720

 

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