TITLE

The day Amazon iPAQed up

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the scandal concerning the pricing of the personal digital assistants (PDA) sold by online retailer Amazon. Occurrence of errors in the price of the product; Availability of the product; Cancellation of the orders of the product.
ACCESSION #
9539717

 

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