TITLE

BRAND MOT

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the views of travel experts on the advertising campaign of Ryanair. Presentation of the image of the company as cheap; Necessity of considering serious interest other than price; Generation of an imperfect competition on the personality of the organization.
ACCESSION #
9539714

 

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