Jones, Morag Cuddeford
April 2003
Brand Strategy;Apr2003, Issue 170, p8
Trade Publication
Presents the views of travel experts on the advertising campaign of Ryanair. Presentation of the image of the company as cheap; Necessity of considering serious interest other than price; Generation of an imperfect competition on the personality of the organization.


Related Articles

  • Ryanair to boost adspend by 70% after profits rise.  // Marketing (00253650);2/7/2002, p3 

    Reports the plan to increase the advertising budget after increase of profit by Ryanair. Percentage of increase for the advertising campaign; Adoption of tactical approach through print, poster and online advertising of airlines.

  • Hijacking ad shot down.  // Advertising Age's Euromarketing;10/29/96, Vol. 10 Issue 8, p3 

    Reports that an advertisement for Irish independent carrier Ryanair was drawn after complaints from the airline's pilots. Description of the ad; What the judgment on the ad from the Advertising Standards Authority of Ireland was.

  • Ryanair.  // AirGuide Online.com;3/22/2010, p12 

    The article announces that Ryanair Holdings PLC has authorized third-party advertising on its boarding cards, following the introduction of the airline's 100 percent online check-in service.

  • Ryanair pushes on Iberian front.  // Precision Marketing;9/19/2003, Vol. 15 Issue 49, p9 

    Reports that low fares airline Ryanair is launching a marketing strategy across Spain and Portugal. Plan of the airline to promote its profile in the Iberian Peninsula; Appointment of the communications consultancy Ulled to devise the campaign.

  • Ryanair plans Buzz overhaul. Johnson, Branwell // Marketing Week;2/6/2003, Vol. 26 Issue 6, p11 

    Reports on the purchase of the advertising and media accounts for airline Buzz by Ryanair in Great Britain. Increase of profit; Reduction of costs and fares; Evaluation of contracts with the suppliers.

  • Ryanair expands brand advertising options to attract local businesses. Lovett, Gina // New Media Age;9/23/2010, p03 

    This article focuses on the plan of Ryanair to extend its third-party online advertising opportunities with new formats and route sponsorship.

  • SAY WHAT?!  // Travel Trade Gazette UK & Ireland;6/23/2006, Issue 2722, p4 

    The article presents quotes from travel and tourism industry executives in Great Britain. Michael O'Leary of Ryanair said that his airline does not offer pillows, but offer delicious snacks. Australian tourism minister Fran Bailey commented on the British sense of humor related to advertising....

  • Dare creates Ryanair's first Euro ad campaign. Lee, Jeremy // Campaign;4/11/2014, p1 

    The article reports on the creation of the pan-European advertising campaign titled "Low fares. Made simple" by Dare, a creative agency, for airline company Ryanair as the airline seeks to boost its image among consumers.

  • Ryanair ad spurs complaints in London. Wentz, Laurel; Hall, Emma // Advertising Age;7/25/2005, Vol. 76 Issue 30, p16 

    Reports on the complaints toward the advertisement of European budget airline Ryanair in July 2005. Concept of the advertisement; Number of complaints received by the Advertising Standards Authority from the British public regarding the advertisement; Statement issued by a Ryanair spokesman.


Read the Article

Other Topics