TITLE

KitKat rings the bell for UK workers' break time

PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the promotional campaign of the Kitkat biscuit from Nestl� Rowntree in Great Britain. Slogan of the advertisement campaign; Visibility of the television advertisement; Amount invested in radio advertisement.
ACCESSION #
9539713

 

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