TITLE

If I could get my hands on Coca-Cola

AUTHOR(S)
Ries, Al
PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of the branding strategy employed by Coca-Cola Bottling Co. Reinforcement of authentic idea; Dominance of the company in the business; Rise in the popularity of the product.
ACCESSION #
9539706

 

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