TITLE

NEWS ROUND-UP

PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports developments on issues related to marketing. Agreement between Pepsi and English Football Association to use the England squad in marketing communications; Promotion of Chocollect from Masterfoods; Inauguration of the business-to-business advertisement campaign by Orange mobile telephone company.
ACCESSION #
9539698

 

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