TITLE

Treading the boards on the centre stage

AUTHOR(S)
Lewis, Elen
PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the role of marketing people. Sufficiency of the interest shown by the marketers on the business; Need for the marketers to acknowledge themselves as the source of understanding about consumers and customers; Necessity of marketing function as the agent of change for the organization.
ACCESSION #
9539697

 

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