TITLE

Piercing the Gen Y Myths

AUTHOR(S)
Sokol, David
PUB. DATE
April 2003
SOURCE
Shopping Center World;Apr2003, Vol. 32 Issue 4, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the increasing number of millennial generation in the American populace. Implication of the growing population on mall operators to create a distinct market for teenagers; Increase of millennial generation's disposable income; Diversity of the market.
ACCESSION #
9532825

 

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