What price loyalty?

Turcsik, Richard
April 2003
Progressive Grocer;4/1/2003, Vol. 82 Issue 5, p43
Trade Publication
Discusses retailers' frequent shopper programs. Suggestion from Carlene Thissen of Retail Systems Consulting for a program to be successful; One of the keys to evaluating the creativity of a promotion; Frequent shopper programs at Winn-Dixie.


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