TITLE

What price loyalty?

AUTHOR(S)
Turcsik, Richard
PUB. DATE
April 2003
SOURCE
Progressive Grocer;4/1/2003, Vol. 82 Issue 5, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses retailers' frequent shopper programs. Suggestion from Carlene Thissen of Retail Systems Consulting for a program to be successful; One of the keys to evaluating the creativity of a promotion; Frequent shopper programs at Winn-Dixie.
ACCESSION #
9532141

 

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