TITLE

A battle of the brands

AUTHOR(S)
Goddard, Charlotte
PUB. DATE
April 1998
SOURCE
Marketing Event;Apr98, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing and product promotion strategy of Brooke Bond and Cafedirect, two coffee companies, on schools and universities in Great Britain. Objectives of the companies; Significance of student consumers for their product; Information on the companies. INSET: Tasters' views.
ACCESSION #
953158

 

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