Blue-chips lift science week
- Ulcer drug ad campaign. // HealthFacts;Jun94, Vol. 19 Issue 181, p2
Details SmithKline Beecham's unusual direct-to-consumer rebate for its profitable drug Tagamet (generic name: cimetidine). Purpose of the campaign; 1993 sales of Tagamet; Heliobacter pylori as the cause of peptic ulcer; Recommendation to those on chronic anti-ulcer medication.
- Some days are diamonds. // NZ Marketing Magazine;Dec98/Jan99, Vol. 17 Issue 11, p4
Focuses on SmithKline Beecham's marketing strategy for anti-depression drug Aropax in New Zealand. Satisfaction of the needs of doctors and users; Keys to improving the efficacy of anti-depressants; Use of radio in conjunction with patient packs.
- Sucrets retires tin/overwraps for PP pack/blisters. // Packaging Digest;Aug94, Vol. 31 Issue 9, p1
Reports on the repackaging of SmithKline Beecham (SKB) Consumer Healthcare's Sucrets product. Switch from tin boxes to polypropylene (PP) hinge blister-packs; Design features of the enhanced packaging; Costs of implementation; Expectations on consumer response.
- PP `tin' is clear win for Sucrets. // Packaging Digest;Sep94, Vol. 31 Issue 10, p30
Discusses the efforts of SmithKline Beecham to upgrade the packaging of Sucrets products. Reason for replacing tin with plastic; Technology and equipments used to update the packaging; Two-line process; Multiple advantages offered by the Sucret ShowCase; Contact information. INSET: Container...
- New SB division. Muirhead, Greg // Drug Topics;2/5/96, Vol. 140 Issue 3, p66
Reports on the formation of SmithKline Beecham's SB HealthCare Services division.
- Reaching for the unknown. Smith, S.L. // Occupational Hazards;Aug97, Vol. 59 Issue 8, p29
Reports that in their efforts to product pharmaceutical products researchers at Smithkline Beecham's research and development (R&D) facility have discovered an important ally, hand protection designed to prevent toxic dermal exposures. Comments from Paul Cross, R&D facility's manager of health,...
- SmithKline realigns by category. Winters, Patricia // Advertising Age;3/8/1993, Vol. 64 Issue 10, p17
Reports that SmithKline Beecham Consumer Brands is putting in place a new worldwide management structure to expand its major healthcare brands ranging from Tums antacid to Oxy acne medication into global, over-the-counter products. Comments; Each of six units representing key marketing and...
- Drug company workers like new schedules. Golembiewski, Robert T.; Hilles, Richard J. // Monthly Labor Review;Feb77, Vol. 100 Issue 2, p65
Reports on the experience of SmithKline Beecham Corp., a pharmaceutical company, on its first six months of experience with a flexible work hours program. Variations on the elemental theme that employees exercise control over when they begin and stop work each day; Minimum work hours that an...
- Tums ultra gets $12M budget. Weisz, Pam // Brandweek;2/7/94, Vol. 35 Issue 6, p3
Reports on the launching of Tums Ultra antacids by SmithKLine Beecham. Advertising budget; Coupons; Funding for trade promotions; Calcium content; Sales; Availability of Tagamet as a heartburn remedy over the counter; Packaging.