TITLE

Sauder's new Web campaign a hit

AUTHOR(S)
Edmonds, Tom
PUB. DATE
April 2003
SOURCE
Furniture/Today;4/14/2003, Vol. 27 Issue 31, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the success of Sauder Woodworking Co.'s Web marketing campaign. Market response; Products offered by Sauder; Sponsor links with search engines; Multiple versions of the advertisement.
ACCESSION #
9523651

 

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