Colgate ad shift

Harrington, John
December 1995
Crain's New York Business;12/4/95, Vol. 11 Issue 49, p38
Reports that Colgate-Palmolive Co. will dismiss one of the two giant ad agencies that share the bulk of its assignments in an effort to consolidate its billings.


Related Articles

  • Colgate's $10M backs tartar war. Riddle, Judith Springer // Brandweek;10/4/93, Vol. 34 Issue 40, p4 

    Reports on Colgate-Palmolive Co.'s plans of launching a $10 million television and print advertisement campaign. Introduction of its baking soda, tartar control toothpaste formula; Television and print advertisements to start in January, 1994; In-store demonstrations; Hispanics and...

  • Mennen em-braces old-time baseball in promo.  // Brandweek;3/27/95, Vol. 36 Issue 13, p8 

    Reports on Colgate-Palmolive Co.'s introduction of Skin Bracer Sports Collection by Mennen, two gift sets with a baseball theme for Father's Day and Graduation gift-giving. Features; Collaboration between Colgate-Palmolive and the Major League Baseball Players Alumni.

  • New toothpaste.  // Crain's New York Business;07/21/97, Vol. 13 Issue 29, p54 

    Reports on the approval of the Colgate-Palmolive Company's Total toothpaste by the United States Food and Drug Administration. Advantages of the toothpaste; Use of triclosan in the toothpaste.

  • Colgate-Palmolive expansion. Ruano, Lida Estela // Caribbean Business;8/8/1996, Vol. 24 Issue 31, p2 

    Reports on Colgate Palmolive Co. subsidiary Colgate Juncos Inc.'s plan to make Puerto Rico its main toothbrush manufacturing site. Expansion of jobs; Total investment in project; Objective of project; Description of plant; Financial performance of company in 1995.

  • Colgate backing new stand-up tube with $12M.  // Advertising Age;9/28/1992, Vol. 63 Issue 40, p44 

    Reports that Colgate-Palmolive Co. is rolling out its Colgate toothpastes in a new stand-up tube, supported by a six-month, $12 million network and cable television and print campaign breaking next month. Ads from Young & Rubicam; Description of the new tube.

  • Colgate intros saccharin-free teething gel.  // Brandweek;3/14/94, Vol. 35 Issue 11, p12 

    Reports on Colgate-Palmolive Co.'s introduction of a saccharin-free version of its Orabase Baby teething gel. Positioning of the gel as a natural and safe painkiller; Anesthetic and flavor of Orabase.

  • Colgate sets $29M blast for whitening. Mehegan, Sean // Brandweek;07/14/97, Vol. 38 Issue 28, p1 

    Presents information on the cut of the $29 million in advertisement support, Colgate-Palmolive had behind the Colgate Tartar Control Plus Whitening, a new toothpast entry. Effect of cut on marketing battle; Entry of the Colgate-Palmolive category-wide whitening product blitz;...

  • Stock split.  // Crain's New York Business;3/10/97, Vol. 13 Issue 10, p38 

    Reports on the vote of Colgate-Palmolive Company's board, for a 2-for-1 stock spilt. Increase of the quarterly dividend; Reason for the increase.

  • U.S. business is key to Colgate's future. Sloan, Pat // Advertising Age;12/19/1994 - 12/26/1994, Vol. 65 Issue 53, p4 

    Reports on the marketing strategies of Colgate-Palmolive Company. United States (U.S.) ad spending; Market control; U.S. product launches; Financial performance for the third quarter of 1994.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics