Colgate ad shift
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- Colgate's $10M backs tartar war. Riddle, Judith Springer // Brandweek;10/4/93, Vol. 34 Issue 40, p4
Reports on Colgate-Palmolive Co.'s plans of launching a $10 million television and print advertisement campaign. Introduction of its baking soda, tartar control toothpaste formula; Television and print advertisements to start in January, 1994; In-store demonstrations; Hispanics and...
- Mennen em-braces old-time baseball in promo. // Brandweek;3/27/95, Vol. 36 Issue 13, p8
Reports on Colgate-Palmolive Co.'s introduction of Skin Bracer Sports Collection by Mennen, two gift sets with a baseball theme for Father's Day and Graduation gift-giving. Features; Collaboration between Colgate-Palmolive and the Major League Baseball Players Alumni.
- New toothpaste. // Crain's New York Business;07/21/97, Vol. 13 Issue 29, p54
Reports on the approval of the Colgate-Palmolive Company's Total toothpaste by the United States Food and Drug Administration. Advantages of the toothpaste; Use of triclosan in the toothpaste.
- Colgate-Palmolive expansion. Ruano, Lida Estela // Caribbean Business;8/8/1996, Vol. 24 Issue 31, p2
Reports on Colgate Palmolive Co. subsidiary Colgate Juncos Inc.'s plan to make Puerto Rico its main toothbrush manufacturing site. Expansion of jobs; Total investment in project; Objective of project; Description of plant; Financial performance of company in 1995.
- Colgate backing new stand-up tube with $12M. // Advertising Age;9/28/1992, Vol. 63 Issue 40, p44
Reports that Colgate-Palmolive Co. is rolling out its Colgate toothpastes in a new stand-up tube, supported by a six-month, $12 million network and cable television and print campaign breaking next month. Ads from Young & Rubicam; Description of the new tube.
- Colgate intros saccharin-free teething gel. // Brandweek;3/14/94, Vol. 35 Issue 11, p12
Reports on Colgate-Palmolive Co.'s introduction of a saccharin-free version of its Orabase Baby teething gel. Positioning of the gel as a natural and safe painkiller; Anesthetic and flavor of Orabase.
- Colgate sets $29M blast for whitening. Mehegan, Sean // Brandweek;07/14/97, Vol. 38 Issue 28, p1
Presents information on the cut of the $29 million in advertisement support, Colgate-Palmolive had behind the Colgate Tartar Control Plus Whitening, a new toothpast entry. Effect of cut on marketing battle; Entry of the Colgate-Palmolive category-wide whitening product blitz;...
- Stock split. // Crain's New York Business;3/10/97, Vol. 13 Issue 10, p38
Reports on the vote of Colgate-Palmolive Company's board, for a 2-for-1 stock spilt. Increase of the quarterly dividend; Reason for the increase.
- U.S. business is key to Colgate's future. Sloan, Pat // Advertising Age;12/19/1994 - 12/26/1994, Vol. 65 Issue 53, p4
Reports on the marketing strategies of Colgate-Palmolive Company. United States (U.S.) ad spending; Market control; U.S. product launches; Financial performance for the third quarter of 1994.
