TITLE

FTC plans shopping guide for preteenagers

PUB. DATE
December 1995
SOURCE
WWD: Women's Wear Daily;12/12/1995, Vol. 170 Issue 109, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Federal Trade Commission's (FTC) nationwide how-to-shop educational program targeting preteenagers. Collaboration with the National Association of Attorneys General; Distribution of pamphlets containing picture and word games offering shopping tips; Public service announcement radio campaign.
ACCESSION #
9512292024

 

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