TITLE

Brand name good for biz

AUTHOR(S)
Flint, Joe
PUB. DATE
December 1995
SOURCE
Variety;12/11/95 Television, Vol. 361 Issue 6, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the competition for who will be the dominant television business brand in the United States. Establishment of CNNfn, or CNN Financial News, as a challenger to CNBC, NBC's Consumer & Business Channel; Branding and marketing strategies employed by the said television stations.
ACCESSION #
9512291851

 

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