TITLE

Locals challenge MTV juggernaut

AUTHOR(S)
Paxman, Andrew
PUB. DATE
November 1995
SOURCE
Variety;11/13/95, Vol. 361 Issue 2, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the popularity of MTV Latino in Latin American countries that was launched in 1993. Statistics on its viewership; Interest of advertisers and sponsors in the channel; Challenges that could be faced in the future following the launch of various international musical channels.
ACCESSION #
9512283894

 

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