TITLE

L'Oreal in '96: A full plate

AUTHOR(S)
Kagan, Cara
PUB. DATE
December 1995
SOURCE
WWD: Women's Wear Daily;12/8/1995, Vol. 170 Issue 107, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the 1996 goals of the L'Oreal cosmetics and fragrance division of Cosmair Inc. Broadening of consumer base; Boosting of brand awareness; Increase in advertising; Launching of new products; Increase in the sales of color cosmetics in 1995; Marketing strategies; Number of Plenitude samples to be distributed in 1996; Importance of continuing to build the firm's Revitalift and Colour Endure lines.
ACCESSION #
9512211180

 

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