TITLE

Public relations influences view of products and people

AUTHOR(S)
Pryor, Jill S.; Bell, Anital
PUB. DATE
November 1995
SOURCE
Hudson Valley Business Journal;11/27/95, Vol. 6 Issue 41, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Describes how public relations influences the way people view products and services. Concept and scope of public relations; Historical background; Importance of planning public relations; Product launch, trade show and brochures; Crisis management and communications.
ACCESSION #
9512120913

 

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