Public relations influences view of products and people

Pryor, Jill S.; Bell, Anital
November 1995
Hudson Valley Business Journal;11/27/95, Vol. 6 Issue 41, p14
Describes how public relations influences the way people view products and services. Concept and scope of public relations; Historical background; Importance of planning public relations; Product launch, trade show and brochures; Crisis management and communications.


Related Articles

  • Public relations gets short shrift from new managers. Schwartz, Gerald S. // Marketing News;10/15/1982, Vol. 16 Issue 8, p8 

    This article presents the author's viewpoints regarding public relations in the industries of the United States. He states that although the new crop of brand or product managers and directors is among the best it is amazing how many have never used public relations to promote their products....

  • It's pee-ahh darling. Veldre, Danielle // B&T Weekly;8/13/2004, Vol. 54 Issue 2484, p22 

    Editorial. Discusses the sophisticated and effective approaches of public relations (PR) over traditional above-the-line marketing. Responsibilities of PR practitioners; Absence of a formal measurement metrics in PR; Public relations education in journalism.

  • Is this coverage too good to be true? Badgett, Molly // Public Relations Tactics;Jan96, Vol. 3 Issue 1, p10 

    Offers advice on how to choose the correct media for product promotion in public relations. Targeting media who can represent opportunities for product exposure; Usefulness of hiring freelance writers with honest credentials; High-circulation, special interest newsletters; Potentials of cable...

  • Raising Your Profile. Diamond, Mike // Reeves Journal: Plumbing, Heating, Cooling;Nov2010, Vol. 90 Issue 11, p48 

    The article describes methods in increasing a company's visibility in the local media. The author mentions that a plan should be made to get the company featured in the newspaper, magazine or in the news. He cites that aside from free exposure for the clients and employees, articles or news can...

  • Media relations firm is the answer when you have a pressing problem. Silk, Susan; DeWall, Amy // Marketing News;3/13/89, Vol. 23 Issue 6, p8 

    This article discusses factors to be considered by marketing professionals to determine whether their company needs a media relations firm. Marketing professionals must decide if media attention or public attention is needed. They must know what type of media relations firm must be chosen. Ways...

  • PR: more than the sum of its parts. Nguyen, Maria // B&T Weekly;8/13/2004, Vol. 54 Issue 2484, p21 

    Discusses the important role played by public relations (PR) to multimedia marketing campaigns. Spate of advertising agencies buying or developing PR expertise; Effectiveness of PR in managing a crisis situation; Closure of the credibility gap widened by increasing consumer cynicism.

  • Latin American and Hispanic media training: More than just "media training in Spanish" Maza, Javier // Public Relations Tactics;Dec2004, Vol. 11 Issue 12, p19 

    This article presents several suggestions for public relations (PR) executives to effectively handle Latin American mass media. If the PR staff's title or position is related to the U.S. Hispanic or Latin American market and he is not bilingual, he should know at least a few Spanish phrases. PR...

  • Just Measure. Bransford, Kay // Communication World;Jan/Feb2005, Vol. 22 Issue 1, p16 

    The article focuses on the value of Public Relations (PR). In an age of increased accountability, competition and a drive for every department within an organization to prove its value, PR professionals must justify their existence. Businesses analyze every line item, every function and every...

  • Radio, TV Advertising Fares Better Than Dailies, Which Took a Dip in '06. Lewis, Connie // San Diego Business Journal;3/19/2007, Vol. 28 Issue 12, p12 

    The article offers news briefs related to mass media and marketing in San Diego, California. According to the combined research titled "Media Market X-ray," the money spent by advertisers at the city's radio stations increased one percent to $199 million in 2006. J Public Relations has been...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics